James Crane-Baker, Chief Executive Officer / Co-Founder

PsychSignal is the brainchild of former Wall Street electronic trading pioneer, Mr. James Crane-Baker. As one of the first employees of Broadway Trading LLC, Mr. Crane-Baker began his career after graduating from Tulane University A.B. Freeman School of Business with a BSM in Finance and a Minor in History. Clerking first for AMEX options market-makers operating as Rockrimmon Securities, they morphed into Broadway Trading as they moved “off floor” with the intent to disrupt Wall Street and the means by which traders gain access to the inside spread and execution. He was soon staked and trained by excellent mentors, eventually making him an expert in short-term trading in one of the most volatile markets in history. He trained 100’s of traders, and staked nearly 40 traders directly in the process. He and his fellow traders at Broadway were the subjects of an interview-style book titled: “Electronic Day Traders Secrets” by Friedfertig & West. After retiring in 2006, he left Wall Street and moved to Rio de Janeiro, Brazil, and taught himself to hack website code after becoming interested in the web as a hobby. He created a strong web development team in Rio, and built out a Latin American Free Classifieds network called Classificados.com. The website was dubbed “The Craigslist of Latin America” and was acquired by Paraguayan internet holding company The Chena Group in Summer of 2011.

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Mr. Leonardo Almeida, Chief Technology Officer / Co-Founder

Leonardo Almeida is an information retrieval, back-end product development, and infrastructure engineer based in Rio de Janeiro, Brasil. Almeida oversees execution of the software engineering, infrastructure, and database systems. From July 2003 to February 2011 Almeida worked in a similar capacity for TeleListas.net prior to joining Crane-Baker at  Classificados.com.




Linguistics & Language Processing Advisor

Dr. Pennebaker is Regents Centennial Professor of Liberal Arts in the Psychology Department at the University of Texas at Austin. His work with Linguistic Inquiry and Word Count (LIWC) text analysis software to determine the degree any text uses positive or negative emotions, self-references, causal words, and 70 other language dimensions advises PsychSignal in its Natural Language Processing engine. Dr. Pennebaker’s work is also used by Facebook to gather insight into their users' emotional state Dr. Pennebaker has remarked that PsychSignal’s technology “is one of the smartest approaches and implementations he has seen”. He advises on prediction improvement techniques. Dr. Pennebaker has been on the faculty at the University of Virginia, Southern Methodist University, and The University of Texas since 1997. Author or editor of 10 books and over 250 articles, Pennebaker has received numerous awards and honors.  His resume is 32 pages long.




Crowd Psychology / Founding Advisor

Dr. Olivo is a private-practice Clinical Psychologist in New York City, a Clinical Psychologist at Columbia University medical Center and an Assistant Clinical Professor of Medical Psychology at Columbia University and a noted speaker on the topic of Crowd Psychology Sentiment Analysis.  She is a faculty member in the Behavioral Medicine Division of the Psychiatry Department at Columbia where she conducts clinical research focused on the use of mind-body interventions with a variety of patient populations.
Dr. Olivo worked with Crane-Baker at Broadway Trading in the late 1990’s as the psychological advisor to the members of the trading floor.




Executive Advisor / Business Coach / Founding Advisor
Mr Sisney is the creator of Organizational Physics and is an expert at creating breakthroughs in individuals and organizations. Formerly the Founder and CEO of the world’s largest affiliate-marketing company Commission Junction, he currently is a regular keynote speaker in a variety of high-profile events, including the Affiliate Summit, UCSB’s New Venture Forum, SIPA/Silicon Valley Indian Professionals Association Conference, the RINCON Venture Summit, the Young President's Organization (YPO), the Entrepreneur's Organization (EO) Alchemy Summit (Seattle), and the Entrepreneur's Organization (EO) Regional Summit (Portland), and B2B Industrial Marketing Conference at Universidad de Chile.  Sisney serves as Crane-Baker’s and PsychSignal’s business-coach.



Data Analysis & Modeling / Founding Advisor

Dr. Nisbet is a data scientist/manager with a solid history of managing teams in analytical research, statistical analysis & modeling of complex data systems for Retail, Banking, Telecommunications, Credit, and Membership clubs. He has been Co-Principal Investigator on numerous government grants, serves as an external consultant with Aviana Global, teaches in the UC Irvine Extension Predictive Analytics Certification Program, and serves on the editorial board of the new Cambridge University Press book series on Predictive Analytics.  Dr. Nisbet assists PsychSignal with data mining project work; scientific writing, and speaking.




Decisions-Matrix Advisory

Ms. Belogolova is a Decisions Analyzer, currently working with Facebook as a Client Solutions Manger in Los Angeles. She is a mentor to StartupOnomics, founder of Venuetastic, the first all-female founding team funded by Y-Combinator also featured in Forbes as “One of 15 women-led startups making it work”,  former researcher for UCLA Anderson School of Management, Stanford University Marketing Department, UC Berkeley Marketing Department, and Portfolio Manager / Trader Associate for BlackRock, Goldman Sachs, Morgan Stanley and Pimco, she brings specialized insight to PsychSignal’s core team to design and help analyze behavioral economics and holds a current Coursera Computing for Data Analysis Certificate.